Strategy
The bigger picture — when to fix your website first, why site speed affects local rankings, and how to tell whether your SEO efforts are actually moving the needle.
SEO brings people to your door — but if the door is broken or hard to find, you're spending money sending people somewhere they'll leave immediately. Here's how to know which to tackle first.
Google uses page speed as a ranking factor, and most local searches happen on mobile. A slow website doesn't just frustrate visitors — it actively pushes you down in local search results.
Two free tools — GBP Insights and Google Search Console — give you everything you need to track whether your local SEO efforts are moving the needle, without an agency report or a paid tool subscription.
Need help with your local SEO?
Get in touch with Michael
Based in Duncan, BC. I help Vancouver Island small businesses get found on Google — without the agency markup.