Local SEO that
actually moves rankings.
I'm Michael Perks. I give Vancouver Island small businesses clear, actionable local SEO advice — and help them implement it. No agency jargon, no long-term retainer contracts, no guesswork. Just the specific things that will move your business up in local search.
What I Can Help With
Practical SEO guidance, not agency jargon
Each of these can stand alone or stack with others. Most clients start with a Google Business Profile review or an on-page audit, then add more as they see results.
Google Business Profile setup & optimisation
Claiming, verifying, and fully optimising your GBP listing so Google understands your business and shows it to the right local customers. Photos, categories, service areas, Q&A, and posts — all set up correctly from day one.
Read related articles →Local keyword research
Finding the exact phrases your Vancouver Island customers search for — and a plain-English plan for how to target them on your website. Island-specific, not generic.
Read: Local keywords guide →On-page SEO audit
A detailed review of your existing website pages with specific recommendations on titles, headings, content, and structure. You'll walk away knowing exactly what to change and why.
Read related articles →Competitor analysis
Understanding why your local competitors are outranking you — and a realistic picture of what you can do about it. Focus on the gaps worth closing, not the ones that would take years and a big budget.
Read strategy articles →Reviews strategy
Setting up a simple, ethical, low-friction system to encourage satisfied customers to leave Google reviews. Reviews are a major local ranking factor and most businesses leave them entirely to chance.
Read: Reviews guide →Website & hosting referral
If your site needs more than SEO — a redesign, faster hosting, or technical fixes — I can connect you with my web design service at Design Menu. SEO and a well-built site work best together.
Visit Design Menu →How It Works
No retainer. No long-term contract.
You reach out, we have a plain conversation about where your business stands in local search, and I tell you honestly what I think will help. Then we decide what to work on together.
Reach out
Send me a message via the contact form or email. Tell me about your business and what you're trying to improve.
Honest assessment
I look at your current online presence and give you a plain-English read on where you stand — what's working, what isn't, and what's worth fixing first.
Scope and price
We agree on what to work on together and what it costs. No surprises, no scope creep, no retainer you're locked into forever.
Work gets done
I do the work — or give you a clear, prioritised action list if you'd rather implement it yourself. Either way, you end the engagement knowing exactly where things stand.
What It Costs
Project-based. Not a retainer.
I don't sell monthly SEO retainers. Every engagement is scoped and priced per project, so you know exactly what you're getting and what it costs before any work starts.
Tell me about your business. I'll give you an honest read on what I think will help before any money changes hands.
GBP setup, keyword research, or reviews strategy as a standalone project. One deliverable, one price, done.
On-page review, GBP assessment, competitor gaps, and a prioritised action plan. Most clients start here.
Prices are estimates — exact scope and cost are agreed before any work starts. No surprises, no automatic renewals.
Not Sure Where to Start?
Start with the free articles
I've written 19 free articles covering every major area of local SEO for Vancouver Island businesses. If you want to understand the landscape before spending any money, start there. Most questions have a free answer in the library.
Get in Touch
Ready to rank locally?
Send me a message and I'll give you an honest assessment of where your business stands in local search — no obligation.
Or email directly: hello@islandrank.ca