Articles & Guides
Practical guides written by Michael Perks — a Vancouver Island local — for small businesses that want to rank higher in Google without the agency jargon.
Your GBP listing is the single most important local SEO asset you have. This step-by-step guide covers setup, category selection, photos, service areas, and the ongoing updates that keep your listing visible.
Most small business websites use the wrong search terms. Learn how to find the exact phrases Vancouver Island customers type, which ones have real search volume, and how to use them naturally on your pages.
Reviews are a top local ranking factor and most business owners hate asking for them. Here's a simple, ethical system that gets results without making you cringe every time you ask a satisfied customer.
Your page title is one of the strongest SEO signals you control. This guide shows you exactly how to write title tags and meta descriptions that rank and get clicked, with Vancouver Island examples.
Name, Address, Phone inconsistencies across directories confuse Google and hurt local rankings. Learn which directories matter for BC businesses and how to fix mismatches without paying for a service.
Google uses page speed as a ranking factor, and most local searches happen on mobile. A slow WordPress site doesn't just frustrate visitors — it actively pushes you down in local search results.
These articles cover the fundamentals. If you want someone to look at your specific situation — your site, your area, your competitors — send Michael a message.
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